for Promomed

Update: 04.06.2024

Last week: 21 week 2024 (20.05.2024 - 26.05.2024)

Last full month: April 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 422 9.5% 11.5% 1.1 16 132 146 8.3% 9.4% 0.8 -1.1%
MoM 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
YTD 152 122 21.4% 11.1% 2.4 338 978 753 49.2% 9.4% 2.2 -5.2%
MAT 367 694 31.3% 10.1% 1.9 768 623 104 50.1% 8.5% 1.5 6.8%
BRAINMAX
WoW 1 057 2.4% 100.0% 0 3 910 668 3.4% 100.0% 0 2.4%
MoM 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
YTD 21 486 42.2% 100.0% 0 77 709 495 52.6% 100.0% 0 42.2%
MAT 53 030 109.7% 100.0% NA 187 780 075 124.4% 100.0% NA NA
GOLDLINE PLUS
WoW 18 314 -5.0% 44.1% 0.4 56 923 296 -4.4% 35.4% 0.6 -5.8%
MoM 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
YTD 360 410 -1.6% 44.5% 1.2 1 143 397 113 2.9% 36.3% -3 -4.3%
MAT 863 019 12.4% 45.4% 1.4 2 724 300 752 20.6% 38.3% -0.7 9.0%
MIGRENIUM
WoW 10 362 -6.5% 0.5% 0 3 393 323 -6.6% 0.7% 0 -5.5%
MoM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
YTD 256 836 1.0% 0.6% -0.1 76 671 273 67.2% 0.7% 0.2 15.7%
MAT 644 027 6.1% 0.5% -0.1 153 481 626 39.1% 0.6% 0 17.1%
MODELAX-N
WoW 25 441 -3.6% 20.4% -0.3 11 453 865 -3.2% 13.6% -0.2 -2.0%
MoM 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
YTD 647 433 47.4% 23.4% 5.1 271 229 160 96.7% 14.8% 4.5 15.2%
MAT 1 376 098 88.1% 20.7% 7.1 516 167 799 118.3% 12.3% 4.5 23.4%
REDUXIN
WoW 14 045 -6.7% 33.8% -0.3 75 760 926 -7.6% 47.1% -0.7 -5.8%
MoM 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
YTD 268 634 -7.2% 33.2% -1 1 456 970 860 21.5% 46.2% 3.9 -4.3%
MAT 617 125 1.7% 32.5% -2.3 3 130 883 510 24.9% 44.1% 0.7 9.0%
REDUXIN FORTE
WoW 3 522 -7.3% 8.5% -0.1 15 563 146 -5.2% 9.7% 0.1 -5.8%
MoM 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
YTD 70 269 4.7% 8.7% 0.7 306 456 811 22.3% 9.7% 0.9 -4.3%
MAT 169 181 25.5% 8.9% 1.2 709 320 270 38.9% 10.0% 1.2 9.0%
SALVISAR
WoW 11 686 -5.1% 1.6% 0 4 934 902 -5.3% 1.4% 0 -6.6%
MoM 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%
YTD 224 783 1.1% 1.4% 0 88 679 040 23.9% 1.3% 0 3.7%
MAT 500 851 -14.0% 1.2% -0.3 180 827 852 -8.4% 1.1% -0.3 8.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 152 122 21.4% 11.1% 2.4 338 978 753 49.2% 9.4% 2.2 -5.2%
BRAINMAX 21 486 42.2% 100.0% 0 77 709 495 52.6% 100.0% 0 42.2%
GOLDLINE PLUS 360 410 -1.6% 44.5% 1.2 1 143 397 113 2.9% 36.3% -3 -4.3%
MIGRENIUM 256 836 1.0% 0.6% -0.1 76 671 273 67.2% 0.7% 0.2 15.7%
MODELAX-N 647 433 47.4% 23.4% 5.1 271 229 160 96.7% 14.8% 4.5 15.2%
REDUXIN CAPS 268 634 -7.2% 33.2% -1 1 456 970 860 21.5% 46.2% 3.9 -4.3%
REDUXIN FORTE 70 269 4.7% 8.7% 0.7 306 456 811 22.3% 9.7% 0.9 -4.3%
SALVISAR 224 783 1.1% 1.4% 0 88 679 040 23.9% 1.3% 0 3.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 367 694 31.3% 10.1% 1.9 768 623 104 50.1% 8.5% 1.5 6.8%
BRAINMAX 53 030 109.7% 100.0% NA 187 780 075 124.4% 100.0% NA NA
GOLDLINE PLUS 863 019 12.4% 45.4% 1.4 2 724 300 752 20.6% 38.3% -0.7 9.0%
MIGRENIUM 644 027 6.1% 0.5% -0.1 153 481 626 39.1% 0.6% 0 17.1%
MODELAX-N 1 376 098 88.1% 20.7% 7.1 516 167 799 118.3% 12.3% 4.5 23.4%
REDUXIN CAPS 617 125 1.7% 32.5% -2.3 3 130 883 510 24.9% 44.1% 0.7 9.0%
REDUXIN FORTE 169 181 25.5% 8.9% 1.2 709 320 270 38.9% 10.0% 1.2 9.0%
SALVISAR 500 851 -14.0% 1.2% -0.3 180 827 852 -8.4% 1.1% -0.3 8.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 422 9.5% 11.5% 1.1 16 132 146 8.3% 9.4% 0.8 -1.1%
BRAINMAX 1 057 2.4% 100.0% 0 3 910 668 3.4% 100.0% 0 2.4%
GOLDLINE PLUS 18 314 -5.0% 44.1% 0.4 56 923 296 -4.4% 35.4% 0.6 -5.8%
MIGRENIUM 10 362 -6.5% 0.5% 0 3 393 323 -6.6% 0.7% 0 -5.5%
MODELAX-N 25 441 -3.6% 20.4% -0.3 11 453 865 -3.2% 13.6% -0.2 -2.0%
REDUXIN CAPS 14 045 -6.7% 33.8% -0.3 75 760 926 -7.6% 47.1% -0.7 -5.8%
REDUXIN FORTE 3 522 -7.3% 8.5% -0.1 15 563 146 -5.2% 9.7% 0.1 -5.8%
SALVISAR 11 686 -5.1% 1.6% 0 4 934 902 -5.3% 1.4% 0 -6.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
BRAINMAX 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
GOLDLINE PLUS 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
MIGRENIUM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
MODELAX-N 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
REDUXIN CAPS 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
REDUXIN FORTE 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
SALVISAR 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs